A communications crisis can happen rapidly and take many forms. But with the right plan in place for before, during and after the storm you can control your brand’s story. 

Our expert panel brings years of communications and media relations experience to this event where they discussed:

  • Preparedness – how to develop a comprehensive framework now so you’re ready to act when it matters most
  • Managing the crisis in real-time – focus your message on ownership and authenticity as you build effective contingency plans for both internal and external communications
  • Post-crisis review – structure a formal post-crisis review to evaluate performance and prepare for future challenges

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