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Cision + Trajaan
Understand what people are searching for – before your competitors doTrajaan analyzes search behavior across AI platforms, social media, shopping platforms and search engines in more than 150 countries.
Discover emerging trends earlier, understand customer questions, and see how AI describes your brand.
Discover trends before they appear in the media
Trajaan is an enterprise search intelligence platform that analyzes search behavior across generative AI services, social platforms, shopping platforms and traditional search engines in more than 150 countries.
By analyzing how people search for information, brands can identify emerging trends, questions and topics at an early stage — often before they appear in news media or social media.
How Trajaan works
The platform is built on a global dataset from sources such as Google, Amazon, TikTok, Baidu and generative AI systems like ChatGPT. Trajaan combines data from traditional search, social platforms, shopping platforms and GenAI.
By analyzing search signals across these environments, Trajaan provides a clear view of demand, questions and emerging trends.
Using search and AI data, Trajaan helps organizations understand:
emerging demand and new consumer trends
the questions people ask before making purchasing decisions
the criteria people use when comparing products and brands
These insights provide stronger decision support for product development, marketing and brand strategy.
See how AI describes your brand
With Trajaan, you can analyze how leading LLM models describe your brand and your competitors across thousands of prompts worldwide, almost in real time.
Trajaan helps organizations to:
identify new needs and trends for product development
understand which questions and topics engage their audience
analyze how their brand and competitors appear in AI responses and search results
detect potential risks early and act before they escalate
By combining signals from both traditional search and LLM-generated responses, you also gain insight into which questions drive AI answers and which sources AI models rely on.
Identify risks before they escalate
Trajaan detects critical search queries and emerging AI narratives at an early stage.
By combining search intelligence with insights from media and consumer behavior, organizations can:
understand how risks emerge and spread
see how people react
identify which actions are most effective
Together with Cision’s insights from social and traditional media, this creates a 360° early warning system for your brand.
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Book a meeting today and learn how Trajaan and Cision can help you turn search data into actionable insights.
