Reimagine press release creation with AI built for PR
The Create tool in the Amplify platform helps you quickly craft or enhance press releases and campaign assets, so you can reach more audiences and drive engagement.
AI Purpose-Built for PR and Comms Teams
Trained for PR
Secure & Enterprise-grade
AI Made Simple
Quickly Enhance or Generate Press Releases
Whether you’re starting from scratch or an existing draft, our AI does the heavy lifting. Instantly generate professional, brand-aligned content with smart suggestions for headlines, quotes, and enhancements that strengthen your message.
Score Your Way to Better Engagement
Use data-driven insights powered by decades of proprietary data to improve visibility and engagement. Press Release Score analyzes structure, keywords and engagement potential, offering clear guidance to optimize your release before distribution. Releases using our tool average 21% more views and 2x the engagement.
Turn One Story into Multiple Campaign-Ready Assets
Instantly transform your press release into a suite of brand-aligned PR campaign content like videos, blog posts and media pitches. Save time and budget by creating everything in one platform, then amplify across more channels to maximize reach and impact.
AI-powered Editing Made Easy
Use our intuitive in-app editor to collaborate with AI. Whether you upload your own draft or want to start a new draft from scratch with the help of our tool, our platform makes it easy to edit and refine your press release to ensure it accurately reflects your desired tone, message and expertise.
Collaborate Seamlessly With Your Team
Easily share drafts, gather feedback and streamline all comments within the platform, keeping your team aligned and your content moving forward.
The Industry’s Most Trusted Platform
The PR Newswire Amplify™ platform helps communicators plan smarter, create faster and deliver their story effectively across every channel. Guided by our Multichannel Amplification approach, we help brands achieve greater visibility, engagement and results.
Releases Using PR Newswire AI See on Average
21%
boost in press release views
2X
increase in engagement
12%
improvement in content quality
Frequently Asked Questions
What is PR Newswire AI?
PR Newswire AI is a powerful suite of generative AI tools integrated into the Amplify platform. Built specifically for communications professionals, it streamlines the entire PR workflow, from campaign planning and content creation to distribution of press releases. By combining third-party technology (Google Gemini Enterprise) with proprietary models trained on years of press release performance data and editorial best practices, our AI helps brands quickly and easily craft high quality, results-driven content that effectively tells your brand’s story.
How does the AI align with my company’s brand voice?
Our AI studies your past press releases as well as your company website to understand your unique style and tone. For new platform users, the tool will reference similar companies in your industry in addition to your website. While drafting a new release with our tool, make sure to review and edit the text directly so that it fits your needs. The more content you create with our AI solution, the more familiar it will become with your brand voice.
How does the Press Release Score work?
The Press Release Score provides insights and tailored recommendations to improve press release content. By leveraging historical performance data, industry best practices and generative AI, the tool evaluates your release from "Poor" to "Great." It evaluates key elements such as headlines, quotes, structure, calls to action and news angles, offering actionable feedback for refinement. This feature speeds up the drafting process and enhances the quality of content.
Can I still have the editorial team, or a live person review my release before distribution?
Yes, you always have 24/7/365 access to our editorial team. They are expert advisors when it comes to press release writing, SEO and the PR industry, and they are happy to assist you with reviewing and editing releases before submission. It’s important to remember that you retain responsibility for the accuracy of your release, including AI-generated content and quotes. We recommend thoroughly reviewing your release and receiving any and all required internal approvals before submission.