Research, Ideate and Create Compelling PR Campaigns That Drive Results

Built into the Amplify platform, the Plan tool helps you uncover trending topics, find content ideas and turn insights into campaigns that keeps your brand top of mind.  

Request a demo

AI Purpose-Built for PR and Comms Teams

Trained for PR:

Trained for PR:

Built on decades of press release performance data and editorial best practices, designed to drive meaningful results.
Secure & Enterprise-grade

Secure & Enterprise-grade

Draft content in a secure, SOC 2 Type II-compliant platform, powered by Google Gemini Enterprise. See our AI Code of Ethics.
AI Made Simple

AI Made Simple

Built-in guidance and structured workflows make it easy to go from idea to execution, without the hassle of manual prompting.
Campaign Research
Campaign Research

Stay Ahead of Emerging Trends

Keep a pulse on the market with a regularly updated news feed that highlights the latest industry trends and breaking stories. Search by topic,  brand, or industry or let AI suggest relevant topics. Then, instantly turn insights into press release drafts in just a few clicks. 

Campaign Ideas

Tell Stories That Drive Results

Confidently build your content calendar with newsworthy stories your audience is already searching for. Our tool surfaces storylines based on trending questions, keywords, and hashtags, removing the guesswork.   

Campaign Ideas
Campaign Ideas
Campaign Builder

Plan an Entire Campaign in Minutes

Start with suggested campaign ideas and quickly build a tailored plan based on your desired theme, goals and audience. Our AI generates a detailed plan including an executive summary, recommended content and a timeline. Easily share and collaborate with your team, boosting visibility and alignment.

Campaign Content

Effortlessly Turn Ideas into Content

Quickly turn campaign ideas or trending stories into brand-aligned content. Use AI to draft press releases or create supporting assets like videos, blog posts and more, all tailored to your brand voice.   

Learn More
pr newswire

The Industry’s Most Trusted Platform

The PR Newswire Amplify™ platform helps communicators plan smarter, create faster and deliver their story effectively across every channel. Guided by our Multichannel Amplification approach, we help brands achieve greater visibility, engagement and results.   

Explore Our Platform

Frequently Asked Questions

How does the Plan module know what kind of news is relevant to me?

When you get started using the Plan module for research, you will be asked to share your company name, website and industry to help shape the research results. Additionally, it may reference press releases you’ve published in the last thirty days. You can also ask our platform to generate results for any topic via a search bar at the top of the page. Each result is coupled with AI-generated press release topic suggestions.

When building a campaign in the Plan module, am I limited to using AI suggested campaign ideas or can I build something different?

You can do it either way. To use a different idea, go to the Campaign Builder page. You will be asked a few basic questions to set up the guidelines - the campaign objective, capacity, primary and secondary audience and key message. Once the campaign is generated, you can make edits directly to the campaign and they will be automatically saved.

What AI technology powers PR Newswire, and what sets it apart?

PR Newswire’s AI is powered by Google Gemini Enterprise and enhanced with our proprietary press release performance data and decades of industry and editorial expertise. Unlike generic AI tools, it’s purpose-built for PR, delivering high-quality, brand-aligned content that’s optimized for engagement and distribution. This combination of enterprise-grade AI and industry-specific intelligence sets us apart, helping you confidently create and deliver impactful stories that drive maximum visibility.

How does the system ensure the security of my data and information, especially during the drafting process?

Both Google Gemini Enterprise and PR Newswire’s platform are SOC II compliant. At Cision, data privacy and security are top priority. Your data is never used to train third-party AI models. All user data remains within Cision’s secure infrastructure, safeguarded by advanced firewalls and strict access controls. Learn more about Cision’s AI Code of Ethics here .

See All FAQ's

Request a demo

Wrong information? Clear form

*

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice.