PR Handbook Western Europe is the PR manual that provides guidance for communicators aiming to achieve the best impact in the UK, Germany, and France.

We gather information from three senior PR experts from each country. They all have extensive experience and share their best tips, offering practical guidance and useful strategies to maximise the effectiveness and impact of communication in these markets.

Some of the key questions addressed in the handbook include:

  • Tailored communication: Learn how to adapt your message and strategy. Discover what is specific to PR work in each country. 
  • The media landscape: Gain insights into the media landscapes of the UK, Germany, and France. Who sets the news agenda? How important are the local media? 
  • Practical tips: You will receive plenty of expert advice on crafting news pitches that engage and influence the specific target audience in each country.

Download PR Handbook Western Europe

The report is in English

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