As the cornerstone of a well-rounded communications strategy, the press release is the most trusted and effective tool for PR and communications professionals across the industry.

For 70 years, PR Newswire has provided valuable insight to help organizations tell their stories effectively. Our State of the Press Release Report has furthered that mission, serving as a go-to resource for industry professionals seeking to increase the impact of their message.

The sought-after report is an analysis of PR Newswire’s proprietary press release data combined with a survey of communications professionals

This year’s State of the Press Release Report covers:

 How to optimize headlines for maximum visibility

 Insights into the use of generative AI in press release creation

 Why the inclusion of multimedia with releases is essential

 The increasing use of multichannel communications strategies

No other report provides comprehensive data-driven insights to help PR professionals understand the landscape of press release distribution and how to tailor their message to increase engagement with those who matter most.

Fill out the form to download the report today.

Download State of the Press Release 2024

Wrong information? Clear form

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice.